South African Breweries: packaging innovation

Innovation files

The Stratcom files for South African Breweries cover Castle Lite innovation and an SAB innovation programme. The files include a note and a GLBA presentation.

The credentials include a testimonial from Genevieve Melville, Innovations manager. The quote itself is not reprinted here.

This page does not describe Carling Black Label pack design. The image sometimes filed with that name is not published, because the files do not confirm the design scope.