Macleod GLBACase study
PPC: corporate identity as architecture, one masterbrand
PPC Ltd · PPC markets named in the architecture files: South Africa, Zimbabwe, Botswana, Mozambique, Ethiopia, Rwanda and the Democratic Republic of Congo
One cement house, names from acquisitions
The files describe one cement house sold across African markets under names picked up through acquisitions, with grades as the spine of the range.
Stratcom produced PPC corporate identity and brand architecture, treated as one architecture: PPC leads at corporate, market, consumer and product level, and a proposed shield badge replaces the round quality-stamp seal. A brand essence film closes on the shield.
Rwanda: Cimerwa beneath the masterbrand
The proposed Rwanda portfolio lists CIMERWA as an existing cement within the range, beneath the PPC masterbrand. The files also hold PPC-endorsed migration options for the Rwanda business. This page does not claim Cimerwa's final logo.