Distell: Nederburg brand architecture and cider packaging

Nederburg architecture brief

Gail Macleod wrote the Nederburg brand architecture brief. The brief asks for a review of the current pack architecture, an unpacking of the range, a recommendation for the on-pack hierarchy, and a packaging upgrade against that architecture.

Cider packaging and Savanna

Separate Distell files cover a USA cider audit, a global cider packaging presentation, and GLBA presentations. The Savanna image below is the packaging board in the Stratcom files.

The files do not include sales figures, and this page does not claim which of these packs shipped.