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    Case study

    Danone Africa: The One, a regional corporate identity

    Danone (Africa)

    The One

    Stratcom built a regional corporate identity for Danone's African team. The line on the identity board is One team, One company, One market with many segments.

    Depot WPF, a GLBA partner, listed the identity.

    The Danone account

    Stratcom worked with Danone across a long-running account. Ultra Mel was the main account.

    The work included NutriDay, with the Smooth and NutriDay brand architecture, MAYO, The ONE corporate identity, and a later portfolio brand architecture.

    Danone Africa corporate identity board titled The One, with the line One team, One company, One market with many segments.
    Danone Africa corporate identity, The One.
    Danone NutriDay low fat strawberry yoghurt tub, from Stratcom's NutriDay pack work for Danone.
    NutriDay pack, part of the Danone account.

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