Global Local Branding Alliance: Gail Macleod, co-founder

Co-founder

Gail Macleod co-founded the Global Local Branding Alliance (GLBA) with Thomas Reiner (Berndt+Partner, Berlin) and Dave Ceradini (Ceradini Brand Design, New York). Stratcom (Johannesburg) is her agency. These were the three founding agencies.

The three founders grew GLBA to seven agencies, adding Istanbul, Shanghai, Moscow and São Paulo. Gail built GLBA's Australian presence herself through Macleod GLBA, which trades as TheAgencyIQ (theagencyiq.ai), the agency of the future.

The files describe partners in Germany, China, Turkey, Russia, Brazil and the USA, a twice-yearly global conference, and an international professional exchange programme.

The pack includes press releases, presentations for Germany, Brazil and China, and an exchange programme note.

GLBA meetings and conferences

Berlin: GLBA founding meetings.

Shanghai: GLBA partner meeting.

New York: GLBA launch release.

Johannesburg: GLBA working session.

Moscow: GLBA conference. Gail presented ‘Local insights and design trends – Africa/South Africa’.

Chengdu: GLBA conference. Gail spoke on Black Technology.

São Paulo: GLBA Global Design Trends & Consumer Insights conference and international board meeting. Gail gave a keynote.

Istanbul: GLBA Global Packaging Trends Conference. Gail was a speaker.

Berlin: GLBA conference. Gail presented.

Johannesburg: GLBA trends and innovation conference.

Shanghai: GLBA trends and innovation conference.