Macleod GLBA logoMacleod GLBA
    Work

    Food & Beverage

    Danone

    The ONE: one regional identity for Danone across Africa.

    Work by , Stratcom Branding

    Danone Africa identity boards showing the Danone logo resolving into ONE, from Stratcom's The One corporate identity, on a deep navy field.

    The identity

    The ONE: One team, One company, One market with many segments.

    NutriDay strategy slide from Stratcom's Danone work showing a row of NutriDay pack fronts by segment and a note on differentiating through texture, segment colour and segment name.

    NutriDay: texture and taste, differentiated through segment colour and a highly visible segment name.

    Select a numbered pointer on the image to see what it shows.

    Ultra Mel 1 litre custard carton artwork with front and back of pack mapped out flat.

    Ultra Mel

    Ultra Mel 1L carton, mapped. Ultra Mel was Stratcom's main Danone account.

    Stratcom worked with Danone across a long-running account, from The ONE regional corporate identity to a portfolio brand architecture. Ultra Mel was the main account.

    The One

    Stratcom built a regional corporate identity for Danone's African team. The line on the identity board is One team, One company, One market with many segments. Depot WPF, a GLBA partner, listed the identity.

    The Danone account

    Stratcom worked with Danone across a long-running account. Ultra Mel was the main account.

    The work included NutriDay, with the Smooth and NutriDay brand architecture, MAYO, The ONE corporate identity, and a later portfolio brand architecture.

    Full case study Next: PPC All work