Macleod GLBA
Food & Beverage
Coca-Cola Design Sprint
A poster Design Sprint for Coca-Cola Global Design, on visual identity systems.
Work by Gail Macleod, Stratcom Branding
The posters
Three of the Design Sprint poster concepts: the pitch line, a ribbon around a heart, and a contour bottle tied with a ribbon.
The opening six posters of the concept presentation, in order.
Select a numbered pointer on the image to see what it shows.
Coca-Cola Global Design invited agencies to design a poster as a way to find new global design partners on visual identity systems. Stratcom replied with a 14-page poster concept presentation. The files hold the invitation and the presentation; they do not show the outcome.
The sprint
Coca-Cola Global Design invited agencies to design a poster, in red and white and in a bold, simple and surprising spirit, as a way to find new global design partners on visual identity systems. The Stratcom files hold that invitation and Stratcom's reply: a 14-page poster concept presentation, job #100618.
The deck greets Coca-Cola Global Design, introduces Stratcom as a member of the GLBA, and offers to be a new global partner on visual identity systems. The ideas that follow are told as red and white poster concepts, one idea per poster, each a simple silhouette.
What the files do not show
Whether Stratcom was appointed, any result or sales figure, or what Coca-Cola thought of the concepts. This page describes the presentation Stratcom made. It does not reproduce any confidential Coca-Cola material, and the posters shown are Stratcom's own concepts.