Macleod GLBASenior-led 90-minute review
Packaging Design and Architecture Review
Struggling to sell more of your products? In one 90-minute session, Gail Macleod personally reviews your current packaging, product range and brand architecture, tells you exactly why it isn't selling, and gives you a clear, practical plan to fix it.
One 90-minute strategy session
USD $750
What we review
Pack design, range architecture, naming, claims hierarchy, shelf conversion and where AI-generated work has drifted from the brand.
What you get
A written diagnosis, a prioritised fix list (keep / change / kill) and a clear action map for your next pack run, extension or rebrand.
Who it's for
Founders, marketing directors and brand owners in FMCG, food, beverage, beauty, pharma and agri brands managing 10+ SKUs.
Book this review if
- Sales of your range have stalled and you don't know why
- Your packaging is inconsistent across SKUs, sizes or sub-brands
- Your range has grown organically and the architecture has lost its logic
- You're about to invest in a redesign and want a senior diagnosis first
- AI and agency output is drifting from your brand standards
- You need a clear, ruthless view of what to keep, change and kill
How the review works
01
Send your range
Book a time and share your current pack designs, range structure and any brand guidelines you have.
02
90-minute live session
Gail walks you through the diagnosis on screen — what's working, what's broken and the commercial impact.
03
Written action plan
You receive a written summary and prioritised fix list within 3 business days of the session.
Frequently asked questions
What is a Packaging Design and Architecture Review?
A senior-led 90-minute review of your current packaging, product hierarchy and brand architecture. Gail Macleod personally diagnoses why your range is under-performing on shelf or on screen and gives you a clear, practical action plan to fix it.
Who is the Packaging Design and Architecture Review for?
Founders, marketing directors and brand owners in FMCG, food and beverage, beauty, pharma and agri categories who manage 10+ SKUs and need a senior, independent view before the next pack run, range extension or rebrand.
What do I get from the session?
A written summary of the diagnosis, a prioritised list of fixes (what to keep, what to change, what to kill) and a clear next-step plan covering pack design, range architecture, naming and shelf hierarchy.
How much does the Packaging Design and Architecture Review cost?
USD $750 for a single 90-minute session, including the written follow-up. There is no obligation to engage further.
How quickly can we book?
Sessions are usually scheduled within 5 business days, subject to Gail's calendar. Use the booking link to choose a time that works for you.
Ready to fix it?
Book your Packaging Design and Architecture Review.