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    Food & Beverage

    Tiger Brands: Elizabeth Anne's to Purity

    A brand and packaging architecture moving Elizabeth Anne's toward Purity.

    Work by , Stratcom Branding

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    Elizabeth Anne's to Purity

    The packaging brief for Elizabeth Anne's and Purity asked for one architecture that could carry the brand, the sub-segments and a logo progression. Select a stage.

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    Elizabeth Anne's

    The Elizabeth Anne's range named in the packaging design brief.

    Source: Tiger Brands Elizabeth Anne's and Purity packaging design brief, Stratcom account files.

    Brand and packaging architecture for Tiger Brands' Elizabeth Anne's and Purity. The packaging design brief records the objective to up-weight Purity, with three options, sub-segment architecture and a logo progression from medium to long term.

    The brief

    Tiger Brands had moved Elizabeth Anne's to a dual brand, Elizabeth Anne's & Purity, after research. The packaging design brief set the objective: up-weight Purity.

    The scope was brand and packaging architecture, sub-segments, three options, a medium-term and long-term logo progression, and concepts for tub, powder, lotion and shampoo.

    What the files do not show

    The delivered packs and any commercial result. The brief is the evidence on this page.

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