Macleod GLBAFood & Beverage
Parmalat Steri Stumpie
A structural HDPE bottle range, developed with Parmalat in the iconic Steri Stumpie shape.
Work by Gail Macleod, Stratcom Branding
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One iconic shape, six sizes
Parmalat wanted the full Steri Stumpie range in bottles, in the iconic shape of the 350 ml. The structure had to suit a hot-fill, tower-sterilised process. Select a step.
- Parmalat
- Stratcom
ParmalatStep 1 of 6
Brief
The full Steri Stumpie range in bottles, in the iconic shape of the 350 ml, with a constant look and feel across sizes.
Source: Parmalat Steri Stumpie brief, investigation and drawing files, Stratcom account files.
A structural HDPE bottle range for Parmalat's Steri Stumpie, from 200 ml to 1 litre, developed with Parmalat in the iconic shape. The bottles are filled hot and sterilised in the tower under pressure. The files hold the brief, the process and pallet investigation, technical drawings and a signed-off 350 ml drawing.
The brief
Parmalat wanted to develop the full Steri Stumpie range in bottles, in the iconic shape of its 350 ml, with the same look and feel across every size. The range runs 200, 250, 300, 350, 500 and 1000 ml, with closures on the two larger sizes.
How the range was built
Stratcom developed it as a structural HDPE bottle range with Parmalat: one shape language stepped across six sizes. The bottles are filled hot and sterilised in the tower under pressure, so the structure had to suit that process and the pallet configuration as well as the shelf.
Technical drawings were produced for the range, and the 350 ml drawing was signed off.
What the files do not show
The launch and any result. Market and investment information in the files is the client's and is confidential. Technical drawings are not reproduced here.