Gail Macleod is a visionary leader in sustainable packaging and global brand strategy, boasting over 30 years of transformative experience. Her impressive track record includes collaborations with industry giants like McCain and Nando’s, where she has consistently driven impactful and Strategic branding initiatives.
As the founder of Stratcom, co-founder of the Global Local Branding Alliance (GLBA), and the innovative force behind Macleodglba & AtomIQ Technologies in Brisbane, Gail is a trailblazer in sustainable packaging. Her forward-thinking strategies are rooted in environmental stewardship and are designed to deliver measurable results.
Gail’s entrepreneurial journey provides her with a unique perspective, particularly in the SME sector, where she’s adept at building brands from the ground up. Her hands-on experience as a lecturer at Melbourne UNI and recently FAN’s Grow National allows her to connect with the AGRI industry’s most innovative minds, helping SMEs navigate and overcome real-world challenges in sustainable growth.
As a co-founder of the GLBA, Gail has established a global network of eight multi-award-winning agencies spanning key markets like New York, Berlin, and São Paulo. Her work, often described as “Titanic,” seamlessly fuses large-scale environmental vision with practical, actionable solutions.
Gail’s approach is both holistic and cutting-edge. Whether inspecting a mould manufacturer’s facility at 2 AM or orchestrating global brand strategies, Gail bridges the crucial gap between sustainable manufacturing and brand ownership. Her leadership was instrumental in driving Nando’s global retail success, highlighting her ability to turn visionary ideas into tangible realities.
In AI and machine learning, Gail is pioneering the integration of these technologies to empower SMEs, especially in developing powerful, sustainable packaging solutions. Her expertise extends to serving on the domestic and international marketing advisory board for avocados with HORT Innovation, where she passionately advocates for notable marketing strategies that resonate with domestic and international audiences.