Is there Zero conscience packaging?
Image Credit: Tipa-corp website This paper will focus on the latest trends in sustainable branded packaging, looking at the use of biodegradable materials, innovative design, and the incorporation of technology. Biodegradable Materials One trend in sustainable packaging is the use of biodegradable materials, which break down naturally over time without leaving harmful residues. Companies are […]
Purpose Driven Sustainable Packaging for growth in the OzAgri industry.
Large Brand Owners and local Agri producers want sustainable packaging, that aligns with 87% of Australian consumers’ values to generate less waste, yet a lack of readily available ‘big data’ and manufacturers’ capabilities may be hampering their ability to launch packaging that aligns with their values.
Sustainable Packaging using Brand Architecture
Predictive data modelling is a strategic tool for packaging manufacturers servicing growers, brand owners and retailers, that mitigates risk and compliments amortisation and long-term contracts.
‘Stay Woke’ Or Get Left Behind
From the effect of hashtags like #ArabSpring, #BlackLivesMatter, #BlackGirlMagic, #BlackExcellence, #MeToo and the like, it is clear that the “woke” revolution cannot be ignored by brands and by the global community we live in.
Stratcom Branding Connects With ‘Big Brands’ For Trends & Innovation Global Packaging Conference
The conference kicked off with Gail Macleod, the CEO of Stratcom Branding and a founding member of the Global Local Branding Alliance — an alliance of seven global packaging and branding specialists. Gail is a South African thought-leader, previously a commercialisation of innovation adjudicator and sought-after speaker in the design and packaging industry
