Is there Zero conscience packaging?

Image Credit: Tipa-corp website This paper will focus on the latest trends in sustainable branded packaging, looking at the use of biodegradable materials, innovative design, and the incorporation of technology. Biodegradable Materials One trend in sustainable packaging is the use of biodegradable materials, which break down naturally over time without leaving harmful residues. Companies are […]

5 Steps to creating a great Brand Identity

Introduction A strong brand identity is crucial for the success of any business. It helps to differentiate the business from its competitors and create a loyal customer base. Creating a brand identity involves various factors such as logo, typography, color palette, visual elements, messaging, and branding guidelines. In this article, we will discuss the steps […]

DESIGN OF THE GLASS BOTTLE – 4 EASY STEPS

Today I am going to share four easy steps in the design of a consumer-relevant glass bottle, that is unique, iconic and technically feasible with high market impact potential. This case study was one of my projects a couple of years ago. I have not gone into depth on the creation of the DXF files […]

Purpose Driven Sustainable Packaging for growth in the OzAgri industry.

global shaper

Large Brand Owners and local Agri producers want sustainable packaging, that aligns with 87% of Australian consumers’ values to generate less waste, yet a lack of readily available ‘big data’ and manufacturers’ capabilities may be hampering their ability to launch packaging that aligns with their values.

Sustainable Packaging using Brand Architecture

Predictive data modelling is a strategic tool for packaging manufacturers servicing growers, brand owners and retailers, that mitigates risk and compliments amortisation and long-term contracts.

‘Stay Woke’ Or Get Left Behind

woke packaging

From the effect of hashtags like #ArabSpring, #BlackLivesMatter, #BlackGirlMagic, #BlackExcellence, #MeToo and the like, it is clear that the “woke” revolution cannot be ignored by brands and by the global community we live in.