Sustainable Packaging at the Design Stage of Large Brand Portfolios
Introduction A strong brand identity is crucial for the success
Sustainable packaging has become one of the most critical environmental
A business might achieve sustainability improvements: low-cost energy; water saving, compostable materials; food creation; training programmes and more. Closest to my heart is sustainable packaging.
With sustainability and recycling on the legislative agenda globally, it’s only a matter of time before non-sustainable practices are met with penalties and brands are taking preventative measures.
If your business model is still trying to catch up with what millennials want in packaging, you are going to get left behind by a new generation of digital nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential.
Premium private label products are popping up everywhere, despite tough economic conditions in South Africa. Clever retailers are clawing back profit margins by expanding their current private label (PL) offerings or launching new product lines to capture a bigger share of the market.
iCitizens; Millennials; digital natives; call them what you will, but if your business model is still trying to catch up with what ‘them confounded Millennials’ want in packaging, you are going to get left behind by a new “generation” of Digital Nomads.
