Stratcom Branding (Stratcom) will be hosting the 9th Global Packaging Conference on Consumer Insights and Packaging Trends in Johannesburg on 2nd of March 2018. As a founding member of the Global Local Branding Alliance (GLBA) – Stratcom prides itself on finding pragmatic approaches to ‘connected packaging’ that greatly enhances user experience, generating increased loyalty and customer pull.
Shopping habits are changing. A lifestyle change sees consumers replacing large weekly shopping excursions with more rushed frequent trips. The buzzwords “healthy”, “fresh”, “natural” and “organic” being on everyone’s tongue, have shoppers visiting the fresh and chilled aisles, whilst turning their backs on processed, ambient, and frozen offerings.
Large Brand Owners and local Agri producers want sustainable packaging, that aligns with 87% of Australian consumers’ values to generate less waste, yet a lack of readily available ‘big data’ and manufacturers’ capabilities may be hampering their ability to launch packaging that aligns with their values.