
Strategy
Purpose driven brands achieve more than twice the brand-value growth than of brands that focus purely on profit generation, and purpose clarity is directly correlated with financial performance – Fundamental fast food for the innovator.
Brands are beacons of trust, the more options consumers have, the more critical these beacons become. Data and analytics are transforming the way brands and customers interact with each other.
In this situation, it’s time to update the proven principles of brand strategy.