The Macleod Post

As an industry veteran, Gail Macleod has featured in multiple press articles and publications over the years.

The Macleod Post

Packaging in the 21st Century is as much art as it is science and technology, says Stratcom CEO Gail Macleod. Packaging these days is also inextricably intertwined with branding and marketing, she says. 

Modern day businesses are far from inhibited by price controls, especially when it comes to fast-moving consumer goods (FMCG). Current legislation does not specify the minimum mass for most products, the only obstacle being, The Trade Metrology Act, which stipulates that the packaging must be consistent with the content of the product and what is inside the package. For instance, a chocolate bar must not weigh 5% less than what is declared on the package.

The conference kicked off with Gail Macleod, the CEO of Stratcom Branding and a founding member of the Global Local Branding Alliance — an alliance of seven global packaging and branding specialists. Gail is a South African thought-leader, previously a commercialisation of innovation adjudicator and sought-after speaker in the design and packaging industry

THE past month has provided PPM’s team members with a fascinating whirlwind tour of the way the Kenyan market has responded to the ban on the production and use of plastic carrier bags (read more on page 17), and how Indian packaging machinery suppliers are developing alternative technologies to meet the challenge of an impending ban on the production of nonrecyclable multilayer plastics, sheets and carrier bags.

Shopping habits are changing. A lifestyle change sees consumers replacing large weekly shopping excursions with more rushed frequent trips. The buzzwords "healthy", "fresh", "natural" and "organic" being on everyone's tongue, have shoppers visiting the fresh and chilled aisles, whilst turning their backs on processed, ambient, and frozen offerings.

IMAGETOPRINT’S Printing Technology & Innovation Days for Flexible Packaging took place at the Riverside Hotel in Durban in March 2018.

STRATCOM BRANDING — a founding member of the Global Local Branding Alliance — hosted the 9th Global Packaging Conference on Consumer Insights and Packaging Trends at the Hilton Hotel in Sandton, Johannesburg on March 2, 2018.

Stratcom Branding (Stratcom) will be hosting the 9th Global Packaging Conference on Consumer Insights and Packaging Trends in Johannesburg on 2nd of March 2018. As a founding member of the Global Local Branding Alliance (GLBA) – Stratcom prides itself on finding pragmatic approaches to ‘connected packaging’ that greatly enhances user experience, generating increased loyalty and customer pull.

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