The Macleod Post

As an industry veteran, Gail Macleod has featured in multiple press articles and publications over the years.

The Macleod Post

Michelle Legge's post matric years were spent in Melbourne, Australia. Like many entrepreneurs, she spent her early career in advertising, specialising in copywriting. On her return home to Cape Town, a business idea began to hatch. 

Stratcom Branding, the South African packaging and design specialist – being a well-established SMME – has committed itself to encouraging other SMME’s in a shoulder to shoulder initiative, Sisonke (we’re together, lets grow together), to be launched on Mandela Day 2018.

Stratcom Branding, the South African packaging and design specialist – being a well-established SMME – has committed itself to encouraging other SMME’s in a shoulder to shoulder initiative, Sisonke (we’re together, lets grow together), to be launched on Mandela Day 2018.

Stratcom Branding, the South African packaging and design specialist – being a well-established SMME – has committed itself to encouraging other SMME’s in a shoulder to shoulder initiative, Sisonke (we’re together, lets grow together), to be launched on Mandela Day 2018.

According to a recent American survey, 90% of retailers will implement buy online, pickup in store by 2021, and South Africa’s ‘click and collect’ capability is growing. For the last few years, packaging industry professionals have been curious about the future of smart packaging.

For the last few years, packaging industry professionals have been curious about the future of smart packaging. Whilst barcodes and quick-response (QR) codes were once considered the "next big thing" in packaging, the acceleration of technology is transforming smart packaging that needs to fit in with the modern-day consumer purchasing habits.

From the effect of hashtags like #ArabSpring, #BlackLivesMatter, #BlackGirlMagic, #BlackExcellence, #MeToo and the like, it is clear that the "woke" revolution cannot be ignored by brands and by the global community we live in. 

So you were just getting your packaging sorted for the Millennials. Too late! Get ready for the Digital Nomads. These and other insights from the recent Global Local Branding Alliance GLBA conference in Johannesburg. Marisa Spiros was there

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