4 Golden Packaging Rules for Digital Nomads

4 golden packaging rules for digital nomads

If your business model is still trying to catch up with what millennials want in packaging, you are going to get left behind by a new generation of digital nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential.

Packaging design for SA’s competitive private label category

packaging design private label

Premium private label products are popping up everywhere, despite tough economic conditions in South Africa. Clever retailers are clawing back profit margins by expanding their current private label (PL) offerings or launching new product lines to capture a bigger share of the market.

Clive’s Column

Clive's Column Sega organic frozen lemon juice Clive's Column

Michelle Legge’s post matric years were spent in Melbourne, Australia. Like many entrepreneurs, she spent her early career in advertising, specialising in copywriting. On her return home to Cape Town, a business idea began to hatch. 

Stratcom Branding Unveils Sisonke Design Sprint on Mandela Day

Stratcom Branding, the South African packaging and design specialist – being a well-established SMME – has committed itself to encouraging other SMME’s in a shoulder to shoulder initiative, Sisonke (we’re together, lets grow together), to be launched on Mandela Day 2018.

South Africa’s smart packaging: retailers are smart, are you?

Smart Packaging: Your brand is a legend

According to a recent American survey, 90% of retailers will implement buy online, pickup in store by 2021, and South Africa’s ‘click and collect’ capability is growing. For the last few years, packaging industry professionals have been curious about the future of smart packaging.

Harnessing the evolutionary power of smart packaging in Africa

evolutionary power of smart packaging

For the last few years, packaging industry professionals have been curious about the future of smart packaging. Whilst barcodes and quick-response (QR) codes were once considered the “next big thing” in packaging, the acceleration of technology is transforming smart packaging that needs to fit in with the modern-day consumer purchasing habits.