Sustainable Packaging at the Design Stage of Large Brand Portfolios Introduction In today’s world, where environmental concerns are growing, adopting sustainable practices has become crucial for businesses across all industries. One area where companies can make a significant impact is in the design stage of their packaging. Sustainable packaging not only reduces the environmental footprint […]
Image Credit: Tipa-corp website This paper will focus on the latest trends in sustainable branded packaging, looking at the use of biodegradable materials, innovative design, and the incorporation of technology. Biodegradable Materials One trend in sustainable packaging is the use of biodegradable materials, which break down naturally over time without leaving harmful residues. Companies are […]
Introduction A strong brand identity is crucial for the success of any business. It helps to differentiate the business from its competitors and create a loyal customer base. Creating a brand identity involves various factors such as logo, typography, color palette, visual elements, messaging, and branding guidelines. In this article, we will discuss the steps […]
Today I am going to share four easy steps in the design of a consumer-relevant glass bottle, that is unique, iconic and technically feasible with high market impact potential. This case study was one of my projects a couple of years ago. I have not gone into depth on the creation of the DXF files […]
Large Brand Owners and local Agri producers want sustainable packaging, that aligns with 87% of Australian consumers’ values to generate less waste, yet a lack of readily available ‘big data’ and manufacturers’ capabilities may be hampering their ability to launch packaging that aligns with their values.
Predictive data modelling is a strategic tool for packaging manufacturers servicing growers, brand owners and retailers, that mitigates risk and compliments amortisation and long-term contracts.
For the last few years, packaging industry professionals have been curious about the future of smart packaging. Whilst barcodes and quick-response (QR) codes were once considered the “next big thing” in packaging, the acceleration of technology is transforming smart packaging that needs to fit in with the modern-day consumer purchasing habits.
So you were just getting your packaging sorted for the Millennials. Too late! Get ready for the Digital Nomads. These and other insights from the recent Global Local Branding Alliance GLBA conference in Johannesburg. Marisa Spiros was there
Packaging in the 21st Century is as much art as it is science and technology, says Stratcom CEO Gail Macleod. Packaging these days is also inextricably intertwined with branding and marketing, she says.