The Art of Sustainable Branding and Packaging: A Path to Success
In the dynamic realm of modern business, branding and packaging have transcended their traditional roles as mere aesthetic elements. Today, they have emerged as potent instruments through which companies convey their core values, connect with discerning consumers, and spearhead sustainability initiatives. In this exploration, we delve into the realm of sustainable branding and packaging, uncovering […]
Is there Zero conscience packaging?
Image Credit: Tipa-corp website This paper will focus on the latest trends in sustainable branded packaging, looking at the use of biodegradable materials, innovative design, and the incorporation of technology. Biodegradable Materials One trend in sustainable packaging is the use of biodegradable materials, which break down naturally over time without leaving harmful residues. Companies are […]
Sustainable Packaging – Design is the first sign of intention
A business might achieve sustainability improvements: low-cost energy; water saving, compostable materials; food creation; training programmes and more. Closest to my heart is sustainable packaging.
Role of sustainable packaging in brand preservation
With sustainability and recycling on the legislative agenda globally, it’s only a matter of time before non-sustainable practices are met with penalties and brands are taking preventative measures.
4 Golden Packaging Rules for Digital Nomads
If your business model is still trying to catch up with what millennials want in packaging, you are going to get left behind by a new generation of digital nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential.
Packaging design for SA’s competitive private label category
Premium private label products are popping up everywhere, despite tough economic conditions in South Africa. Clever retailers are clawing back profit margins by expanding their current private label (PL) offerings or launching new product lines to capture a bigger share of the market.
Re-thinking your packaging design for the new digital consumer
iCitizens; Millennials; digital natives; call them what you will, but if your business model is still trying to catch up with what ‘them confounded Millennials’ want in packaging, you are going to get left behind by a new “generation” of Digital Nomads.
Clive’s Column
Michelle Legge’s post matric years were spent in Melbourne, Australia. Like many entrepreneurs, she spent her early career in advertising, specialising in copywriting. On her return home to Cape Town, a business idea began to hatch.
South Africa’s smart packaging: retailers are smart, are you?
According to a recent American survey, 90% of retailers will implement buy online, pickup in store by 2021, and South Africa’s ‘click and collect’ capability is growing. For the last few years, packaging industry professionals have been curious about the future of smart packaging.
Harnessing the evolutionary power of smart packaging in Africa
For the last few years, packaging industry professionals have been curious about the future of smart packaging. Whilst barcodes and quick-response (QR) codes were once considered the “next big thing” in packaging, the acceleration of technology is transforming smart packaging that needs to fit in with the modern-day consumer purchasing habits.
