Image Credit: Tipa-corp website

This paper will focus on the latest trends in sustainable branded packaging, looking at the use of biodegradable materials, innovative design, and the incorporation of technology.

Biodegradable Materials

One trend in sustainable packaging is the use of biodegradable materials, which break down naturally over time without leaving harmful residues. Companies are using biodegradable materials such as corn starch, bamboo, and hemp to create sustainable branded packaging. These materials are not only eco-friendly but are also durable and cost-effective.

A company that has embraced biodegradable packaging is TIPA, an Israeli-based company that produces fully compostable and biodegradable packaging solutions. TIPA’s packaging is made from plant-based materials that break down within 180 days. They have partnered with leading brands, including Nespresso, to produce sustainable branded packaging that reduces environmental impact.

Innovative Design

Another trend in sustainable packaging is innovative design. Companies are looking beyond conventional shapes and sizes to create sustainable branded packaging that is unique, functional, and visually appealing. Innovative design aims to minimize waste, reduce carbon footprint and satisfy consumer needs.

For instance, the Spanish design agency, Biografica, has developed a simple and sustainable solution called the ‘Bundle Box’. It is a packaging system that eliminates the need for plastic wrap and has a modular design that adjusts to the size and shape of the contents. The Bundle Box is easy to store, and its innovative design reduces the amount of material used in packaging.


The third trend in sustainable branded packaging is technology. Companies are integrating technology with packaging to create smart, sustainable, and functional solutions. Technologies like QR codes, radio-frequency identification (RFID), and Near Field Communication (NFC) add value to the products and give consumers access to additional information.

For example, Carlsberg, a Danish brewing company, has introduced a smart bottle that is designed to reduce waste and improve recycling. The bottle is made from sustainable materials and has an embedded RFID tag that enables it to be tracked throughout the supply chain. This technology ensures that the bottle can be properly sorted and recycled, reducing environmental impact.


Sustainable branding packaging solutions offer several benefits, including reduced waste, cost savings, and improved brand reputation. By reducing waste, companies can save costs associated with disposal, and recycling. Sustainable packaging also improves brand reputation as it demonstrates the company’s commitment to environmental sustainability, improving customer loyalty, and trust.


There is no doubt that sustainable branded packaging is critical to reducing environmental impact and enhancing brand reputation. Companies are exploring new ways to create eco-friendly and sustainable branded packaging that is not only aesthetically pleasing but also functional. The three trends identified in this paper are biodegradable materials, innovative design, and technology. However, companies need to embrace sustainability fully and not merely engage in tokenism. Essentially, the approach must be holistic, with a long-term goal of reducing environmental impact while maintaining profitability. 

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Johnston, A., & Szekely, F. (2021) – What are the latest trends in sustainable packaging? Retrieved from

Mouzaoui, L., & Touil, D. (2021) – Factors influencing the adoption of sustainable packaging innovations: Case of the F&B industry. Sustainability (Switzerland), vol. 13, no. 5, p. 2625. 

Packaging Europe. (2021). Trends in Sustainable Packaging. Retrieved from

Yip, C. M. (2020) – Green through innovation: How forward-thinking companies are moving the needle on sustainability. The Journal of Business Strategy, vol. 41, no. 6, pp. 45-53.

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