Sustainable Packaging using Brand Architecture
Sustainable Packaging

Using Brand Architecture to drive sustainable packaging!

Predictive data modelling is a strategic tool for packaging manufacturers servicing growers, brand owners and retailers, that mitigates risk and compliments amortisation and long-term contracts.

Using smart tools and business analytics is a surefire way to service customers by anticipating their needs with data and unique insights.

The questions that need to be answered are therefore:

Who should carry the cost of sustainable packaging ideation and why is this not a key component of Brand Architecture

Should it be a Marketing, Government or a Manufacture initiative?

  • For marketers, this is I.P. that is tightly guarded
  • For manufacturers, this would be a strategic advantage
  • For producers, it is often cost prohibitive and a collaborative approach by category would be beneficial.

Therefore, should this be an Agri growers initiative or a council funded/supported initiative?

Brand Architecture in packaging is an invaluable tool in the successful planning and launch of sustainable packaging to drive a higher rate of attrition and financial success for all parties.

If you are a large brand owner, retailer or packaging manufacturer and want to know more about Brand Architecture, book me for a consultation to discuss your project.

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If your business model is still trying to catch up with what millennials want in packaging, you are going to get left behind by a new generation of digital nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential.

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