Editorial Advisory Board South African Food Review

Editorial Advisory Board

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Gail Macleod featured on the Editorial Advisory Board of South African Food Review’s February, April, May, June, July and November 2018 issues.

Editorial Advisory Board

Gail Macleod featured on the Editorial Advisory Board of South African Food Review’s February 2018 issue. Its Packaging Review investigated modern technology in modified atmosphere and vacuum packaging.

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9th Global packaging conference on consumer insights and packaging trends comes to Johannesburg

Stratcom Branding (Stratcom) will be hosting the 9th Global Packaging Conference on Consumer Insights and Packaging Trends in Johannesburg on 2nd of March 2018. As a founding member of the Global Local Branding Alliance (GLBA) – Stratcom prides itself on finding pragmatic approaches to ‘connected packaging’ that greatly enhances user experience, generating increased loyalty and customer pull.

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Consumer Behaviour Is Shifting. Shouldn’t Your Brand Be Too?

Shopping habits are changing. A lifestyle change sees consumers replacing large weekly shopping excursions with more rushed frequent trips. The buzzwords “healthy”, “fresh”, “natural” and “organic” being on everyone’s tongue, have shoppers visiting the fresh and chilled aisles, whilst turning their backs on processed, ambient, and frozen offerings.

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