Gail Macleod is the founder and president of Macleodglba Brisbane Australia, retired president and founder of Stratcom Branding GLBA [established in 1994, Johannesburg, South Africa], Strategic Director of bstrat GLBA [established in 2019, Johannesburg, South Africa – 100% BBBEE] and co-founder and board member of the GLBA [Global Local Branding Alliance], established in 2013.
GLBA comprises eight multi-award-winning strategic brand and packaging agencies in New York, Berlin, Sao Paulo, *Moscow, Istanbul, Shanghai, Johannesburg and Brisbane.
Key ingredients include: bridging the divide between management, marketing, RnD, shopper, legislation, distribution and procurement, to truly delight the Strategic Value Customer [SVC]; and to Know Your Customer Deeply [KYCD] in business to business [B2B] and business to consumer [B2C] through research, collaboration, innovation sprints, current scenario discovery, intellectual property management, networking, career mentorship and training.
Gail adjudicates, collaborates, and consults on innovation including packaging and the commercialisation thereof.
UJ_University of Johannesburg [National Diploma in Graphic Design]
WITS University of the Witwatersrand [Graduate School of Business Administration SMME]
UCT_University of Cape Town [Get Smarter certificate – Digital Marketing]
UCT_University of Cape Town [Get Smarter certificate – Business Analytics]
UCT_University of Cape Town [Get Smarter certificate – Accounting Technology & Bookkeeping]
We built a regional group strategy nested under the Nestle global brand identity that is a regionally relevant big idea for the Master brand.
The solution included a big brand regional identity and full CI application: “From our nest to yours”.
Gail generated brand strategy in packaging, design and IP, and the global iconic cost optimised and sustainable bottle which resulted in unprecedented growth in most categories of a least 28% ROI.
A great example of working with brand and collaborative manufacture.
* no trade